The logotype is produced to express KOICA’s official Korean name. It should not be arbitrarily changed in any case since it was developed to match the wordmark. The use of the logotype is based on manual manuscripts, thus copying must be done by a photographic engraving method of copying the manuscript using photography, a projection copying method of enlarging and reproducing the manuscript by transmitting light through the slide, or reproduction of the manuscript using a computer.
The slogan is an auxiliary element that conveys the image of the Korea International Cooperation Agency (KOICA). The designated typeface must be used in consideration of harmony with other design elements, and the appearance and thickness of the typeface shall not be changed.
World Friends Korea is the integrated brand of KOICA and World Friends Korea, the overseas volunteer group operated separately to help global neighbors and enhance Korea’s brand value. The World Friends Korea logo, which is reminiscent of the five continents unifying to wrap around the center of the world, is based on the concept of partnership, understanding, and sincerity, to represent Korea’s experience of transforming from a country receiving aid, to a country providing aid. It means a dependable friend to the global community.